CITYist

In Manhattan, jewelry stores are about as common as discarded Metro Cards in the Subway. Standing out in this abounding crowd of jewels and molded metals can be a challenge, but a combined bevy of creativity and a yearning for a bracelet that no one has yet created is what new jewelry stores are made of. It was this craving for novel accessories that inspired the start of Tendenza Jewelry, designed by founders Oren and Zichrini.