CITYist

Check out the winning designs from Uniqlo’s 8th annual t-shirt contest that featured a refreshing twist!

Lulu Guinness and Uniqlo have collaborated and released a graphic t-shirt collection featuring Lulu’s fun and feminine prints. That’s not all as they have also created a Facebook and Twitter contest to find the cutest, funniest, or weirdest place their fans had their first kiss.

After the success of their first collaboration, Orla Kiely and Uniqlo have announced a second collaboration with a sophomore line. For those who missed out, they get a second chance at snatching up Orla Kiely’s signature colorful prints at Uniqlo’s affordable prices.

Previously, the two may have seemed like oil and water. Fashion is, after all, entrenched with old house-named brands. Take it as a sign of the times, then, that designers and companies continue to get more inventive with the ways they interact with customers. We give you an example of an old-school brand (Lacoste) and a new school one (Uniqlo) that are thinking outside of the box. (Note: iPhone apps and Twitter included.)