CITYist

In a smart twist of events, Rag & Bone has procured a series of photographs that, shockingly, aren’t overtly part of an ad campaign. Shot by Brooklyn-based photographer Mark Borthwick, the photos are a kaleidoscopic sunshine-filled dream complete with flowers, frolicking figures and girls lounging in the grass that may or may not resemble an acid trip, or at least a very pleasant picnic. Also featured, of course, are Rag & Bone’s spring clothes, styled by Vanessa Reid and looking quite at home amidst a background of beautiful bodies and beautiful scenery. See more after the jump—or stop by the Soho store sometime over the next three months to check them out in person.