Angela Martini Dives In
By Liz Black, July 24th, 2012
Albanian born supermodel Angela Martini is no stranger to the fashion industry. By the age of eighteen Martini was modeling professionally for top fashion houses including Guess, Nautica, and Bare Necessities. Hoping to expand her outreach to women globally, Martini competed for the title of Miss Universe 2010 after having won the Miss Albania competition the same year.
In her true entrepreneurial spirit, Angela Martini has segued from model to designer, launching her women’s swimwear brand this summer. Having posed and walked in numerous swimwear fashion editorials and runway shows, Martini has taken note of and honed in on elements that would make swimwear more practical for women—an area that she believes is untapped in the swimwear market.
Martini creates her versatile swimwear collection with desire to produce a product that exudes both sex appeal and wear-ability. Angela Martini Swimwear offers women customization in swimwear selection through mix-and-match tops and bottoms. Each piece is designed by Martini with the intent to work with all others in the collection, allowing the consumer to have the ultimate choice between less or more coverage and color. The concept of duality and flexibility in Martini’s collection reflects her astrological passion as a Gemini, represented by the Roman numeral ‘II’ imprinted on her bikinis. Martini’s logo also stands as a testament to romance, applying the concept of finding one’s match or other half in life to outfitting the perfect, customizable bikini that fits in the moment.
For her premier Spring/Summer 2013 collection, Angela Martini is presenting an assortment of atypical bikini silhouettes inspired in cut and colors by exotic flowers. The collection showcases mono-kinis in the likeliness of orchids, petal-shaped bandeaus, halter-tops with floral palettes, form-conscious cutouts, and extra-long ties that wrap around the body creating a cage-like effect. The vivid lilac, rose, mint, and turquoise hues of the collection are made sporty when balanced with neutral shades of light grey, nude, cream, and stone. The swimwear separates range in retail from $46 to $105.
Public Relations SISTER TRIBES / Courtney Daniels courtney.daniels@sistertribes.com
Sales [ édité ] / Julia Simon